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How to read a job ad before you apply

Read the ad three times. First, check you can apply: the closing date, the location and any work-rights rule. Next, note what to send, in what format and within what limits. Last, list the essential criteria. Your application should prove each one with an example. Never pay to get a job.

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First: check you can apply

Before you spend an evening on an application, check the basics:

  • The closing date and time. Note the time zone too.
  • Where the job is, and whether it's on site, remote or a mix.
  • Who can apply. Government jobs often have rules on citizenship, work rights or security clearance.

If you don't meet a must-have rule like these, the rest of the ad doesn't matter. Our government guides, such as the one on applying for US federal jobs, explain those rules.

Next: what to send, and the limits

The ad, or the information pack it links to, says what to send. Look for:

  • the documents: a resume, a cover letter, a statement, or answers to questions
  • the file type, such as PDF or Word
  • page and word limits for each document
  • how to apply: by email, on a job site, or on the employer's own system

Treat a limit in the ad as a rule, like the closing date. Our free file and page checker shows whether a file is within it.

Last: essential and desirable criteria

A job advert usually has the job description, the essential criteria and company details.

The job description helps you understand the job's responsibilities and tasks. The criteria say what the employer wants in the person.

Essential criteria are the must-haves. Desirable criteria are a bonus. Canada's public service calls them asset qualifications, and tells people to apply even if they have none.

List the essential criteria. For each one, write down a time you showed it. Those examples become your application and your interview answers.

Spot a fake job ad

The US Federal Trade Commission says honest employers will never ask you to pay to get a job. If a placement firm asks you for a fee, especially upfront, walk away.

Canada's Job Bank says real Canadian job ads won't ask for banking or personal information. The FTC gives a similar warning. If a company asks for your Social Security number or bank details before you even interview, it's probably a scam.

A job ad, read line by line

Here is a made-up job ad, with what each line tells you. Real ads put these lines in different places, so read to the end.

Made-up example

A made-up ad for a customer service officer in Sydney

Closing date

"Applications close 11:59 pm AEDT, Friday 14 March." Note the time zone if you live somewhere else.

Who can apply

"You must have the right to work in Australia." Check this before anything else.

What to send

"A resume of up to 3 pages and a one-page cover letter, as PDFs." That one line holds three rules.

Essential

"Experience handling customer complaints." Your application needs a true example of this.

Desirable

"Knowledge of our booking system." A bonus, not a must-have.

Five lines, and you know whether to apply, what to send and what to prove.

Questions

Should I apply if I don't meet every desirable criterion?

Yes, if you meet the essential ones. Desirable criteria are a bonus. Canada's public service, for one, tells people to apply even with none of its asset qualifications.

What if the ad doesn't give a word limit?

Keep each document short and focused on the criteria. If you're unsure, ask the contact person named in the ad.

How can I tell if a job ad is a scam?

Be careful if you're asked to pay a fee, give bank details, or share ID numbers before an interview. Honest employers don't ask you to pay to get a job.

Sources

When you have a job ad

Every rule in the ad, found for you

Paste a job ad into Seal the Offer. It lists what to send, the file types, the limits and the closing date, quoting the ad's own words. Then it writes one interview answer from your resume, free.

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